To ensure extensive outreach of Mission and its objectives; Information, Education and Communication (IEC) will be undertaken. IEC campaign shall target to build the capacities of local communities through information, education, and persuasion of people effecting Behavioral Change Communication (BCC). IEC will envisage to convert the campaign into a movement- Jan Aandolan by engaging ward committees, resident welfare associations, senior citizens, home makers, NGOs and civil society groups, students and youth, celebrities, brand ambassadors, and SHG groups.